Thomas Gene Martin
Portland, OR 97212
CPG BRAND BUILDER (Sales, National/Regional Account Manager/Director)
I’m a brand builder, and trust and relationship builder. I have a successful track record of creating cost efficient distribution methods, new product launches, promoting brand ownership, and expanding market share and growing sales & profits across diverse food channels through my extensive industry network.
My further success is driven by my knack for implementing visual merchandising ideas to increase store traffic, consumer impulse purchase, and sales volume. There are leaders and followers; “I’m a leader, hunter, problem-solver & solution finder.”
- National & Regional Account Management
- Brand Management & Growth (Branded, PLabel & Retro)
- Category Analysis (IRI & Nielsen Skilled)
- Cost Efficient Business Traveler “Road Warrior”
- Lead By PIVET (Passion, Inspiration, Vision, Energy & Trust)
- Account Acquisition
- Sales Force Development
- Managed Warehouse & DSD Distribution
- Merchandising & Promotions
- New Product Development & Launch
- Strategic & Tactical Planning
- Cost Analysis and P& L
- Vendor & Supplier Negotiations
- Market Research
My background includes successful performance-driven CPG sales/profit and National & Regional Sales Management for food channels ranging from Grocery, Mass, Club, Drug, and Convenience to Food Service. I have literally managed and driven sales and profits for every food channel and for most of the largest retailers in the nation.
Production of innovative market-leading food and beverage products generates a positive consumer experience and repeat brand purchases. This process always starts with high-quality discipline and ingredients. I bring experience in creative, cooperative and disciplined interaction with production engineers to make the best possible products for market.
As a sales professional, I am very passionate about joining and helping to lead a company that is creating and investing in consumer package goods that will generate positive customer experiences through innovative, natural, better for you and/or more sustainable food/beverage products or service.
My passion is supported by my trustworthiness and loyalty, my integrity filled skill-set, and a very stable employment history.
My career highlights include being hired by a mid-size international company as the first U.S. Sales Manager (reporting directly to the Chairman). In this role I helped open a production facility, ramped up and forecasted production, managed P & L, made national and regional key account calls, acquired new accounts, managed sales staff, created and managed customer promotional plans, and analyzed internal and IRI data to drive company and customer sales and profits for multiple brand banners. In this position, I consistently generated company profits of 25% for the first five years.
As a well-rounded, life-long learner, I pursue continuing education and professional development in both my career and personal interests. I have consistently demonstrated my ability to master new product knowledge (which I can do for your brand) and successfully position those products in the marketplace.
If you were to ask friends, customers and coworkers to describe me, they would say that I am honest, trustworthy, loyal, energetic, genuine and persistent in my follow through, assertive, optimistic, creative and results driven.
In closing, and as the economy begins its uptick, I believe that growth will come from investment in human capital.
In my humble opinion, and to quote a very wise man from a recent stock shareholders meeting, “Growth is about attracting best-in-class people who have the values that are well aligned with the culture of a company.” It is critical to invest in passionate, brand-oriented, relationship and trust building people such as myself to help drive your company’s brand and product awareness and to build deep customer connections.
CPGJOBS APPRAISAL OF TOM:
Tom is a consummate sales and brand management professional with an exceptional breadth of experience across all major channels in the food and beverage categories. Throughout his career he has driven innovations in packaging, merchandising, and distribution in cooperation with major national accounts, driving exceptional business results and forging strong customer relationships.
An out-of-the-box thinker, Tom has creatively developed numerous profitable programs for some of the country’s largest food retailers and distributors including Kroger, Costco, SaveMart, Lucky, FoodMaxx and Sysco Foodservice, to name a few. He has extensive experience in national account management, account acquisition, new product development and launch, and visual merchandising and promotions and is proficient in IRI Info and Nielsen Scan/Data category analysis.
CPGjobs highly recommends Thomas Martin for his senior level sales and brand management experience, his ability to build strong customer relationships, his results oriented approach, and his creative talent for developing unique, profitable solutions that address consumer needs.
Thomas welcomes all new connections on LinkedIn. Find him at www.linkedin.com/in/thomasgmartinbrandbuilder or learn more about his background and experience by contacting CPGjobs.