Product Sales and Marketing Executive | Greater Los Angeles Area
My reliable success at guiding established and fledgling companies toward strategic sales plans for the US market includes budgetary forecasting, channel-specific process development and channel viability tactics. I do also have a consistent record of building effective sales teams and processes. My varied category experience in packaged goods includes food, beverages, skin care and nutritional supplements.
I have improved base business many times over, managed wide-ranging new item launches, and amassed a solid record of brand market share increases. My expertise includes an emphasis on brand strategy, positioning, consumer research, brand positioning, and integrated campaign development.
AREAS OF EXPERTISE
|· New Business Development· Sales Forecasting· Sales Cycle Management
· Account Management
· Account Retention
· Project Management
|· Sales Marketing· Branding· Business Forecasting
· New Market Penetration
· Strategic Planning
· Vendor Relations
Independent Marketing & Sales Consultant
January 2014 – Present
Create and implement custom marketing and strategic sales plans for start-up and fledgling CPG companies in the US market, including budgetary forecasting, channel-specific process development and channel viability tactics. Managed varied new item launches.
Southwest Region Sales Manager
thinkThin LLC | Southwest United States
January 2013 – November 2013
Recruited to support expansion phase and manage all aspects of Whole Foods and Specialty Grocery accounts in South Pacific and Southwest Regions. Created all new item presentations, promotional plans and analytics for So CAL, TX and southwest states, reporting to National Sales Manager, trained and held direct oversight of four Field Sales Reps (FSR) & their broker teams.
Natinal Sales Manager
Sue Ismiel & Daughters | Garden Grove, CA
December 2005 – June 2012
Directed all aspects of sales functioning to drive top-line growth and improve margins by developing improved relationships with all Grocery, Wholesale, Independent Drug and Internet customers; negotiated new accounts, selected and trained all national/regional brokers and established strategic processes to improve existing protocols. Reported directly to President.