Larry Pemble

Larry Pemble

Larry Pemble

Sales Executive | Dallas/Fort Worth Area
(972) 750-6456


I’m a career relationship/collaborative sales executive who enjoys finding win-win account solutions with my customers through information-based insights.  In this way, I’m able to build a level of trust with retailers.  My programs are designed to grow categories as well as my company’s business.  I am equally comfortable in analytical or sales roles as I use my experience in one to be effective at the other.


  • Sales Operations
  • Account Management
  • FMCG
  • Forecasting
  • Management
  • Shopper Marketing
  • Pricing
  • Strategy
  • Sales Management
  • Marketing



Regional Sales Manager
Challenge Dairy Products | Dallas/Fort Worth, TX
2014 – Present

Responsible for business development with multiple retailers/wholesalers/brokers with territory from Louisiana/Texas to Iowa.  Developed monthly analytic routine through IRI Xlerate Plus including Topline Scorecards, SKU Rankings & Post-promo analyses.  Administered contracts, short-pay reconciliations & wholesale cost changes for Central Region through internal/external stakeholders.

Senior Category Development Manager – 7-Eleven
Monster Energy Company | Dallas/Fort Worth, TX
2013 – 2014

Lead Monster Energy Field Directors of Sales/VP’s down path of fact-based selling method through producing/presenting incremental growth opportunities resulting from IRI Liquid Data-based analytics for Monster Energy’s largest customer.  Develop and present Energy Category growth opportunities to 7-Eleven Zone Merchandisers (4 in the U.S.) through use of information-based selling principles.

7-Eleven National Operations Manager
Monster Energy Company | Dallas/Fort Worth, TX

Lead team of Field Sales Reps in 7-Eleven’s Greater LA Zone to accelerate Monster portfolio growth, recapture lost market share, and reestablish Monster store-level presence in largest 7-Eleven U.S. Zone (790 stores).  Establish collaborative Franchisee relationships through FOA meeting presentations, trade show presence, and individual meetings with influential store owners.  Maintain team activity dialogue with senior MEC management through headquarter visits, weekly recaps.  Ensure FSR’s had clear direction, ample sales materials, and individual market expertise through weekly “ride-withs”.

Region Business Manager
Monster Energy Company | Dallas/Fort Worth, TX

Maximize sale & distribution of all company products through the establishment & appropriate execution of local and national sales programs.  Set, communicate and manage performance expectations, monitor & appraise employees’ job results and performance in order to develop, counsel or provide corrective action.  Plan, organize, and lead market blitzes for major cities in territory.


University of Tennessee | Knoxville, TN
MBA, Finance

University of North Carolina | Chapel Hill, NC
BS, Industrial Relations

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