Mohammed “Mido” Chishty

Mohammed “Mido” Chishty

Director of Marketing | Los Angeles, California Area
(424) 235-1652
chishm1@msn.com

www.linkedin.com/in/midochishty

ABOUT ME

A well rounded CPG marketer with over 20 years of progressive experience across blue chip multinationals. Experienced in leading the marketing function blending Dubai innovation with Californian charm. With successful growth results in the USA. Also held global and international roles. Created FUZN™ Best-in-Class marketing system.

AREAS OF EXPERTISE

·         Marketing Management

·         Marketing Strategy

·         Competitive Analysis

·         Digital Marketing

·         FMCG

·         Market Research

·         Business Development

·         Product Development

 

EXPERIENCE

Director of Marketing
Sanofi | Los Angeles, CA
January 2011 – Present

Accountable for P&L on +$250mm business. Executive team leader reporting to CEO. Managed nutrition food and beverages for the company’s 1st startup FMCG business. Brands included Beautific Oenobiol and Nature’s Own. Led a team of 35 with $25mm A&P.

Director of Marketing
Nestl
é | Dubai, UAE
January 2007 – December 2010

Accountable for P&L on +$1bn business across +25 markets. Executive team member reporting to CEO. Managed a portfolio of waters and beverages including Nestlé Pure Life, Perrier, Contrex and San Pellegrino. Led a team of 20 with $10mm A&P.

Marketing Manager
Unilever | Dubai, UAE
January 2004 – December 2006

Responsible for P&L on +$110mm Personal and Homecare business. Managed a portfolio of flagship brands including Axe, Degree, Vaseline, Dove, Pond’s, Fair & Lovely and Jif with A&P budget of $20mm. Reporting to VP Marketing. Managed a team of 5 reports.

Marketing Manager
Procter and Gamble | Oakland, CA
January 1998 – December 2003

Responsible for the profitability and volume of the +$50mm P&G/Clorox JV Home and Laundry categories. Managed +$7mm A&P. Reporting to Regional Head. Managed a team of 7.

 

 

EDUCATION

University of Manchester | Manchester, UK
Bachelors (Honors) in Economics and Management

Brunel University Business School | London, UK
Masters in International Business and Marketing

Northcentral University | Prescott Valley, AZ
DBA, Marketing (In Process)

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