Social Media

LinkedIn Headlines: What Not To Do

There are certain areas that always seem to cause controversy when training people on using LinkedIn. The first area of controversy is about profile pictures. But the second, and I think most misunderstood area, is your professional headline. Your headline is the area just below your name in the top-most blue box of your profile. Every time you [...]

Levels of Language in Social Media

While most people imagine a very formal job search language for resumes and cover letters, writing on social media can be much more casual, more authentic, and more narrative. Consider this major shift in language when using social media: that the very best LinkedIn profiles are written in the first person. I’ve heard many stories of people [...]

Top 100 Pinterest Boards for Job Search

Where to find the best job search resources on Pinterest. Why use Pinterest for your job search? Well, if you saw our previous article about The Best Pinterest Job Search Tips From The Experts, you already know about using it to make a visual resume, to show off your achievements (as a work portfolio) or [...]

11 Top Tips on Personal Branding

With more career mobility, career change and competition for jobs and promotions than ever before, personal branding is becoming increasingly important. The rise of social media has also contributed to the idea that we must create a personal brand. Here are 11 pointers that we can all benefit from, by applying them to our personal [...]

5 LinkedIn Mistakes to Avoid

You can use LinkedIn in your job search by networking, by directly applying to posted jobs and/or by researching companies you’re interested in working for. Regardless of how you use it, however, it’s important to avoid making unprofessional mistakes whilst doing so. Here are some of the most common ones that we as job seekers [...]

Avoid These Overused Buzzwords on Your LinkedIn Profile in 2013

Every year LinkedIn analyzes all of their millions of profiles, translating the non-English ones to English, and tries to identify the most used buzzwords. It’s always interesting to see what words left the list and what new words were added. The key for you is to make sure you avoid these words like the plague. [...]

Savvy LinkedIn Strategies

With 200+ million members on LinkedIn you are really missing out if you are not using this professional social media platform to your advantage.  I had Ben Casnocha on my CBS radio show Career Coach Caroline recently and he co-wrote a book called The Start Up of You with LinkedIn founder, Reid Hoffmann. We talked [...]

How To Clean Up Your Online Presence

Worried about your online presence? You’re not alone. A gentleman came up to me after a talk I gave at Portland Community College last month. He told me that he’d Googled himself and wasn’t happy with what he found. I get this question all the time, so I wasn’t prepared for what he told me [...]

LinkedIn Tip: Join A Group

In 2006, when I still worked at Cisco, I started a little LinkedIn Group called “Cisco.” Okay, not very creative or original. But I thought it was a good idea at the time to help Cisco folks leverage our mutual LinkedIn networks for career opportunities. HRdidn’t like the idea though — which only made me [...]

LinkedIn Profile Photo Tips

Did you know that profiles with pictures attract 70% more inquiries than profiles without? Here are some tips to help you create and choose the best photo to use for your LinkedIn Profile: Don’t use an old photo. Haven’t we all met someone for the first time who we didn’t recognize because the photo on [...]

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