125 McPherson Street
Santa Cruz, CA 95060
Rainbow Light is a leader in the natural nutritional supplement industry with #1 selling natural women’s, men’s and prenatal multivitamins nationwide.
The Company was founded in 1981 in beautiful Santa Cruz, California by a team with a passion for providing healthy nutritional supplements grounded in the power of nature. Rainbow Light was acquired by Nature’s Products, Inc. in 2002.
From the beginning, Rainbow Light has created natural supplements that make a difference in the health and well-being of customers while promoting sustainable practices for planetary health and contributing to the fight against global malnutrition. The Company’s supplements are and have always been based in nutritious, whole foods. They carefully combine pure food and botanical extracts with nutrients to support all systems of the body, at potencies appropriate for the specific health objective.
Rainbow Light takes environmental stewardship seriously. They commissioned their first packaging sustainability analysis in 1990, which indicated that plastic bottles had the lowest impact on the environment at that time. Their packaging has continued to evolve, resulting in the 2010 transition – as the first and only supplement brand – to 100% post-consumer recycled, BPA-free EcoGuard™ bottles that are also 100% recyclable. The EcoGuard conversion has reduced the Company’s bottle carbon footprint by 92%. EcoGuard also reduces the need for virgin plastic production from fossil fuels and keeps millions of bottles from landfills.
Rainbow Light is also committed to fighting global malnutrition through their long partnership with Vitamin Angels and their involvement with the Santa Cruz Food Bank and Homeless Garden project.
This is a company that leads the natural nutritional supplements market with innovative formulas that deliver research-proven ingredients, always safety and purity tested in their production facility in Sunrise, Florida.
“To be the performance leader in building a stronger state of health for our customers, natural trade partners, global community and planet.”