11 Top Tips on Personal Branding
With more career mobility, career change and competition for jobs and promotions than ever before, personal branding is becoming increasingly important. The rise of social media has also contributed to the idea that we must create a personal brand. Here are 11 pointers that we can all benefit from, by applying them to our personal brand, whether we are just starting to develop one or are looking to refresh and refocus our existing brand. Before you do, reflect on who you are and what it is that you wish to project. You have a voice, you want to amplify it, and you want to be confident, high in self-esteem and clear about what you want to say and do.
1. Remember your personal brand is the window of your identity.
It throws light on you as a worker. Showing your identity at all times will help your personal brand to be consistent.
2. Think of yourself as a product.
When you buy a product, you scrutinize its applicability to your need. You’re interested in its benefits, its features and its price. Anybody looking at you walks through a similar cycle of evaluation.
3. Every product creates an impression.
When you are building your personal brand, test it. Test it with your market; test it with your friends and colleagues to see which structures within in it create a good impression.
4. What sets you apart in the eyes of other people?
Many ask other people around them, who know them well, this question. It is a question where you can put yourself into the eyes of other people and see what they see.
5. Personal branding is about how you package yourself.
Like any product, you have choice around the packaging you wish to use. Isn’t it fascinating how certain brands are so aligned to the presentation of the product that their packaging, from the moment you see the outside box, has you interested in what it is inside the box. Similarly, how can you think through the most effective way of self-packaging?
6. Apply subtlety to your personal branding.
When people think about you, they will soon come to think, “I know more about this person than I probably realize”.
7. Think about what mode of presentation you need.
You have choice of platforms on which to put your brand out there. These platforms include Facebook, LinkedIn, Twitter, Pinterest and so on. Think about what media would be helpful to lift your brand into a more exciting space. It could be a YouTube video of you presenting a blog that you have written, for example.
8. Think about alignment.
When we put our personal brand out into the market, we have choice about where we place it and how many different spaces and how many different platforms we choose. It is very important that our personal brand aligns consistently and well with everything else that we are saying and doing.
9. Consider your reputation.
Our reputation is intrinsically tied up with the lives and work of other people, both professionally and personally. Whilst we are dealing with our own personal brand, we must always remember the congruence of reputations that are involved in building our personal brand.
10. What are the assets around you that you project onto your personal brand and include in your personal statement or elevator pitch?
Try to use a minimum number of words in your pitch and avoid business speak and generic and loose language. Be as specific as you can be about your strengths, about your achievements, about your ‘wow’ factor.
11. Think about brands that you believe are fantastic.
They may be so because you think them to be powerful, emotionally subtle or innovative. Whatever it is that you find compelling in these brands, do your best to learn from them the simple lessons that you can build into your own brand.
For more help with building your personal brand see: 125 Personal Branding Tips.
By Simon North, Founder of Position Ignition (www.positionignition.com) and the Career Ignition Club (www.careerignitionclub.com), the UK’s leading career change and career development company and platform. He is also the author of 125 LinkedIn Job Search Tips (http://www.positionignition.com/100-linkedin-job-search-tips). Follow him @PosIgnition for more help with your career challenges.