Advantage Sales & Marketing

 In Employer Profile

18100 Von Karman Ave Suite 1000
Irvine, CA 92612

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Advantage Sales & Marketing LLC (ASM) is the premier consumer packaged goods sales and marketing agency in North America, committed to building brand value for our clients and customers.

ASM was formed in 1987 in Southern California. In 1997, over a three-year period, 21 Tier I companies throughout North America joined Advantage and by April 2000, ASM’s goal of becoming the leading sales and marketing agency serving the consumer packaged goods industry was achieved. Today, ASM is the number-one sales and marketing agency in the industry with revenue exceeding $1 billion.

Serving more than 1,200 Clients

Currently, ASM represents more than 1,200 clients. Some of our top clients include: Unilever, Mars, Inc., J.M. Smucker Co., Ralcorp/Post Cereals, Energizer, Johnson & Johnson and GlaxoSmithKline.

ASM’s dramatic growth during the past decade reflects the changing consumer packaged goods industry. Ten years ago, there were approximately 2,500 brokers, consisting of local and regional sales agencies. The industry has consolidated to about 300 companies today, and of these, there are only three companies that currently provide national coverage with a broad array of services.

ASM consolidated its member-based organization in June 2004. Our structure enables us to capitalize on new areas for expansion, and offer our clients and associates unparalleled opportunities for growth.  Advantage Sales and Marketing is the dominant player in the SMA (sales and marketing agency) industry with the competitive advantage to secure new business backed by the solid financial strength to invest in leading-edge technology and infrastructure to meet the expanding needs of our clients.

People are our Advantage

Our winning culture and values set us apart from the competition. With more than 30,000 associates and more than 50 offices throughout the United States and six offices in Canada, ASM and its international affiliate have the experience, scale and resources to support our clients’ customized needs. ASM’s focus, from staffing through execution, is designed to deliver high quality, measurable results in Headquarter Management, Retail, Category Management, Customer Service and Marketing Services.

Best-in-Class Technology

ASM’s technology is superior with the most complete technological and innovative solutions in the industry. This emphasis on new technology has given Advantage Sales and Marketing the unique ability to meet the needs of national and global clients. ASM’s philosophy also includes fostering a “learning environment.”  Advantage provides extensive training and development programs and prioritizes a culture focused on performance development management.

Our Mission

“To create outstanding value for clients and customers through superior sales execution, operational excellence and innovative marketing services.”

Our Vision

“Winning Together”

ASM’s vision is to be the premier and indisputably best-in-class sales and marketing agency in North America. This will be achieved through the relentless pursuit of success for all of our associates, clients, customers and shareholders. We call this “Winning Together.”

When we are Winning Together:

Our current and prospective associates will know us as an industry leader with unlimited career opportunities and engaging leadership, and will see themselves as being part of a winning culture.

Our clients will regard us as providing the best sales and marketing solutions and execution, driven by thought leadership and best-in-class people and technology.

Our customers will recognize us as their first choice on account of our outstanding customer service, actionable insights and value-added contributions.

Our shareholders will acknowledge us for delivering the highest level of Return on Equity as a result of our operational excellence, lean organization and sustainable growth.

Our Values

We value:

  • Service Excellence — We create loyalty by providing excellent service
  • Results — We measure success by results we achieve with our clients and customers
  • Integrity — We act with integrity in all of our business dealings
  • Entrepreneurial Focus — We encourage entrepreneurial behavior by empowering associates
  • Leadership — We value leadership and commit to developing talented associates
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