In 1989, the Annie’s team created Annie’s Homegrown because they loved convenient comfort food, but didn’t love the fake chemical ingredients they saw in many products on grocery store shelves. Annie Withey, mac & cheese creator, also saw this as a chance to create a different kind of company – one that was (and still is!) committed to a sustainable environment. So, she set out to make a delicious, all-natural version of macaroni and cheese. And, faster than bunnies can multiply, Annie’s Macaroni & Cheese became a word-of-mouth phenomenon. Annie’s brand has now grown to include a whole pantry-full of items, but the same love, attention to detail and commitment to quality goes into every product.
Today, Annie lives on her certified organic farm in Connecticut with her husband and two daughters, where she grows a wide variety of vegetables and flowers for her local co-op and farmer’s market. She remains the inspiration and corporate conscience for the Annie’s family of products.