Barton Brands, Inc (Sazerac Company)
With more than 185 brands, the spirits in the Sazerac portfolio are among the most well-known in the U.S. and Canada. These top-shelf brands include Canadian whisky, bourbon, vodka, tequila, convenient prepared cocktails and entries in all spirits categories. There are as many choices as there are individual tastes, and Sazerac uses its market insight to bring these brands to consumers around the world while continuing its radiant record of expansion.
Sazerac shines in the way it delivers a network of regionally strong, popular-priced brands that are in demand by large segments of consumers. Sazerac strengthened its position in North America when it added several well-known Canadian whisky brands to the line-up.
The growth process at Sazerac emphasizes feedback from the sales force and customers, careful selection of new brands, identification of high-potential growth areas and in-house tasting panels.