Beiersdorf has thought and acted internationally since its beginnings. For example, the first trading links to companies in the USA were set up in 1893 – eleven years after the Company was founded by pharmacist Paul C. Beiersdorf in Hamburg. In 1911, Beiersdorf launched NIVEA Creme, the world’s first stable oil-and-water-based cream suitable for mass production. NIVEA became an international bestseller in a very short time. In 1914, 42% of Beiersdorf’s total sales of NIVEA and its other brands were generated abroad thanks to contracts with representative offices in 34 countries – including licensed production in Buenos Aires, Copenhagen, Mexico City, New York, Paris, Sydney, and Moscow. The Company entered the Chinese market shortly thereafter.