Bensussen Deutsch & Associates (BDA, Inc)
We take the world’s biggest brands into stadiums, family rooms, doctors’ offices and centers of commerce. Via the medium of merchandise, BDA lets consumers see, touch, feel and own our clients’ brands in a way no other marketing permits.
BDA’s roots can be traced to the early ’80s, when childhood friends Eric Bensussen and Jay Deutsch bought, sold, and traded collectibles such as sports trading cards and hydroplane buttons. Where most saw a hobby, Eric and Jay saw something else: incredible untapped potential. It wouldn’t be long before an early interest in sports marketing blossomed into an exciting career path and a lasting partnership.