Disney Consumer Products
It all started with a mouse – but the best was yet to come.
Walt Disney set the standard for character licensing in the entertainment industry when he licensed the image of Mickey Mouse for a children’s notebook in 1929. Today Disney Consumer Products is the world’s largest licensor of intellectual property. We bring Disney magic to the home through a broad range of compelling products, from fashion and home décor to toys, food and electronics.
That isn’t all. We are also the world’s largest publisher of children’s books and magazines and a leader in digital publishing. We operate unique and immersive retail destinations including the Disney Store and DisneyStore.com. And we are a market leader in English learning centers — today in China and tomorrow in additional markets — where we help kids develop a passion for the English language.
Our team translates Disney’s beloved brand, stories and characters into consumer products that feed the imagination, drive trends, encourage healthy habits, and add the fizz to celebrations.