Headquartered in Palo Alto, California and founded in 2013, Eversight provides Offer Innovation software that helps retailers and consumer goods companies dramatically improve promotion effectiveness and make better use of trade spend dollars. Eversight disrupts the $300B+ world of trade promotions by combining the latest in predictive analytics, data science, cloud software, and behavioral economics. Eversight Cloud™ solutions enable customers to remove the guesswork and risk from trade promotions by micro-testing thousands of unique offers with real shoppers to find the best performing ones. Eversight serves as a strategic partner to some of the world’s largest CPG brands and retailers. Promotions based on the company’s solutions have yielded an unprecedented 20-50 percent improvement in volume sales over traditional promotions.