“To be the food company of choice”
1 Kellogg Square
Battle Creek, MI 49016-3599
Tel. (269) 961-2000
32,000 employees around the world.
“With 2010 sales of more than $12 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries.
“Kellogg Company’s business is broadly divided into two divisions: Kellogg North America and Kellogg International. Kellogg North America includes retail cereal, retail snacks, and frozen and specialty channels businesses in both the United States and Canada. Kellogg International is divided into businesses in Europe, Latin America, and Asia and Australia (Asia Pacific).
“The North American Retail Cereal business includes many of the Company’s popular brands such as Kellogg’s Special K, Frosted Flakes, and Kashi, our natural brand. The North American Retail Snacks business includes Keebler cookies and crackers, such as Chips Deluxe and Cheez-It, wholesome snacks, such as Fruit Twistables fruit snacks and Nutri-Grain bars, and our popular toaster pastry brand, Pop-Tarts. The Frozen and Specialty Channels business includes brands such as Eggo, Morningstar Farms, and Worthington, and the food service, convenience store, vending, and drug store businesses.
“The Kellogg International business focuses almost exclusively on the cereal and wholesome snack categories within the respective regions. The European business includes cereal brands such as Kellogg’s Special K and Crunchy Nut Cornflakes and wholesome snacks such as Special K bars. The Latin American business also focuses predominantly on cereal, including brands such as Zucaritas and Kellogg’s Corn Flakes, and wholesome snacks such as All-Bran bars. The Asia Pacific business includes cereals such as Kellogg’s Bran Flakes and All-Bran in Japan and Nutri-Grain in Australia. Our snack brands in Asia Pacific include Special K bars, Nutri-Grain bars and Muesli bars.”
“To drive sustainable growth through the power of our people and brands by better serving the needs of our consumers, customers and communities.”
“At Kellogg, our people are our most important competitive advantage. We know that our fully engaged, highly skilled work force is imperative to our present and future success.
Our world-class human resources programs maintain the extraordinary quality of our talent by supporting the professional and personal growth of our people.
We continue to build the skills of the people who will lead our organization in to the future. Our leaders at every level of our organization focus upon creating direction, delivering results, organizing to win, driving alignment, and inspiring and energizing the people they lead. And to maintain our strong pipeline of talent, we have a variety of innovative recruiting and staffing initiatives.
Kellogg Company’s commitment to diversity permeates our entire organization through our http://www.kelloggcompany.com/commitments.aspx?id=35 K Values, which encourage us to show respect for, and appreciate the value of, all individuals and their unique backgrounds, experiences, styles, approaches and ideas. The diversity of our people has been and will continue to be one of the keys to Kellogg Company’s success..”
“We also know that diversity and inclusion aren’t just abstract, feel-good” concepts; they are a business imperative. Diversity is key to succeeding in an increasingly competitive global marketplace. A diverse workforce is more adaptable to change, more innovative and more open to new ideas. It’s also aligned with what our increasingly diverse consumers want and need. At the same time, an actively inclusive and respectful work environment, where each employee feels like a valued part of the team, promotes employee engagement, retention and productivity—all of which ultimately contribute to the bottom line.
Our goal is to have a workforce that reflects the diversity of our consumer base. We know we aren’t there yet. We have made good headway in recent years, and our efforts have been publicly recognized by a number of organizations.” You can read more about diversity and inclusion at Kellogg’s here.
- Kellogg fourth-quarter net income jumps (sfgate.com)