Malt-O-Meal / MOM Brands

 In Employer Profile



PO Box 1025
Lakeville, MN 55044
Website | LinkedIn


MOM Brands (formerly Malt-O-Meal Company), a privately held and family owned company, is the third largest cereal company in the United States based on consumption and leads the cereal category in growth. Dedicated to finding better ways to make a better breakfast at a better price, MOM Brands is differentiating itself from its national brand competitors by proving that great tasting, high quality cereal doesn’t have to be expensive. Since 2006, through its competitive go-to-market strategy, the company has saved families over $1 billion.

Today, more than 25 million families eat MOM Brands cereals, and the company retains the most loyal consumers of any national brand. Of the 23 Malt-O-Meal® brand cold cereals,10 varieties rank among the top 50 best selling cereals. These include Frosted Mini Spooners®, Golden Puffs®, Tootie Fruities® and Cinnamon Toasters®. MOM Brands produces five brands of all-natural ready-to-eat cereals and leads the naturals/organic cereal segment in growth.

In 2010, the company launched its innovative Better Oats® with 23 different instant oatmeal offerings and captured a 4% category share within the first year. MOM Brands sales & distribution strategy is based on EDLP pricing and a commitment to win-win customer solutions. MOM Brands cereals are distributed nationally to retail customers including national grocery chains such as Kroger, Safeway, Whole Foods Market, and SUPERVALU, mass merchants Target and Wal-Mart, as well as club stores, dollar stores, and convenience stores. The company’s cereals are distributed internationally in Canada, Mexico, and the Caribbean islands.

On Our Way To Better

We’re the largest family-owned cereal company in the country. We take a long-term view, managing for the next generation, not the next quarterly earnings report. Once a one-product company, we’re now a house of brands. Eleven in fact, with more in development.


Here’s a riddle. Find new ways to reduce costs but don’t sacrifice the high quality of the cereal. That’s what we do at MOM Brands® every day. It’s not about cutting corners, it’s about being as smart and creative as we can be. It’s about innovation.


Our strategy for growth is simple. Produce great quality cereal, sell it at a really good price every day and make sure our retail partners are profitable. It’s a formula for success that’s never been more relevant than it is today.

Family Owned

In 1919, John Campbell took $900 of poker winnings and started a company. A few years later, he bought a mill on the Cannon River in Minnesota. We still produce Malt-O-Meal® Hot Wheat cereal there.

Family of Brands

We’ve been innovating since the beginning when John Campbell added malt flavor to farina cereal and named his creation “Malt-O-Meal”. Once a one-product company, today we offer eleven brands of hot and cold cereal. In 2010, we introduced over 60 new items.
Recent Posts

Start typing and press Enter to search