Pidilite USA (Cyclo)

 In Employer Profile

For over 50 years, the Cyclo brand of professional- quality products has been used in automotive, heavy duty/fleet, industrial, agricultural and marine services. The brand started as a line of service chemicals which was largely sold through traditional warehouse distributors to jobbers and then to professional mechanics and serious do-ityourselfers.

The line is known for its professional quality formulas and superior packaging since the first Cyclo product was introduced – Carb Clean® Fast Gum Cutter. The array of colors used in Cyclo packaging was originally introduced for the professional so he could quickly reach for a product without having to read the label. Cyclo products have always been formulated for professionals who use the products as tools to do their jobs quicker, easier and better. One comment heard over and over from mechanics trying products for the first time is that they are amazed at how much quality and effectiveness they can get out of one can.

In 2000, Cyclo acquired the Rally® and No 7® car care brands from the Clorox® Company. The acquisition of these two world-famous appear- ance brands broadened Cyclo’s offering and stature in the aftermarket. Both lines fit perfectly with Cyclo’s professional quality products in both performance and quality. In 2003, the additional acquisition of Tanner’s Preserve® Leather Care products from Clorox added another category to Cyclo.

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