A True Garage Start-Up
Founded in 1988, Christine Cottrell left her position as Director of Pricing at Richfood Inc. (now SuperValu) to start RetailData Services in her garage. She maxed out her credit cards and purchased the most powerful PC available at the time — a Compaq 386 with printer for $10,000. Christine’s goal was to radically change and improve the methodology for collecting competitive retail prices by implementing scanning technology and electronic data delivery. Christine was recognized as the Woman Entrepreneur of the Year for the state of Virginia in 1998. As founder/CEO, Christine maintains an unsurpassed “passion for the business” and continues to strive to make RetailData the standard of the industry.