The Jel Sert Company
The Jel Sert Company was founded in 1926 and remains privately held to this day. Jel Sert’s first product was a gelatin dessert mix called Jel Sert, a name derived from combining “jelly” and “dessert”.
Jel Sert debuted a new portfolio of licensed freezer bars in 2008 including Soda Pops with Dr. Pepper, 7UP, Orange Crush and A&W Root Beer flavors as well as Warheads® and Jelly Belly flavored pops. Jel Sert also introduced diet Snapple Singles to go! powdered soft drinks, giving consumers a new way to enjoy their favorite Snapple flavors.