“I Am, I Be” the First Person Rhetoric with Your LinkedIn Profile Summary

 In LinkedIn

iStock_000001959407XSmallSo you have a LinkedIn Summary. That’s Great! Many people don’t know what to say in the summary and so they don’t bother.

The problem is this: Your LinkedIn profile is not your online resume.

Whereas you might use a very formal third person narrative on your resume, in LinkedIn, that just feels odd to most users.

Imagine sharing coffee with someone. There they sit at the cafe, across the table from you. And they keep referring to themselves in the third person. What would you think?

Either their are insane or completely full of themselves.

Think of your LinkedIn profile as an online avatar of you. And as much as your summary sounds like you talking directly to the reader, that’s how much someone is going to be able to relate to you.

Recruiters I’ve spoken with tell me that they read 20-100 resumes a day, all written in that very formal resume speak. When they turn to LinkedIn, they do NOT want to read more resumes. They turn to LinkedIn to hear the candidate’s voice, feel out who they are, get to know someone better.

So here’s the main take-a-way. Turn the “He”, “She” pronouns into “I”, then re-read your summary. If it still feels stogy and not using your voice, you’ll probably have to start from scratch.

Joshua Waldman, author of Job Searching with Social Media For Dummies, is recognized as one of the nation’s top authorities in Social Media Career Advancement. To learn Joshua’s secret strategies for shortening the job search and getting the right job right away, watch his exclusive video training here: http://careerenlightenment.com/training

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