Job Postings: Great Reference Source

 In LinkedIn, Resumes and Cover Letters

You’ve often heard that in today’s electronic world keywords are critical to include in your résumé  and LinkedIn profile. But how do you know the words that are important to include?

Best place is to look at job postings representative of the types of positions you are targeting. For this exercise, don’t worry about geography or whether you will actually apply for the position. You are simply researching the best words to include in your résumé. Read through the postings and highlight words that occur repeatedly. While verbs are powerful in your résumé to describe what you’ve done, nouns will more likely be the keywords hiring managers will plug into their ATS scan.

As you read through the postings (I suggest 5-10), highlight words in the Job Duties or Responsibilities, i.e., best practices, client relationships, product positioning, project management, etc. In the Qualifications or Requirements section of the posting pay attention to the qualities and soft skills that are mentioned, i.e., leadership, negotiating, multi-tasking, problem solving, etc.

After you’ve highlighted words in multiple postings count how many times each word shows up; the words with the most occurrences are the keywords you’ll want to weave into your résumé  and LinkedIn profile.

Kathy Keshemberg is a Nationally Certified Resume Writer and Certified Career Management Coach. Since 1983, she has created thousands of interview-winning resumes and related job-search materials for satisfied clients around the world. Need assistance with your career? We’re here to help!

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