Join a Company’s Social Community; Give Your Job Search a Boost

 In Job Search Strategy, LinkedIn, Professional Networking, Social Media

Join a Company's Social Community; Give Your Job Search a BoostMany, many years ago, when I worked in the tourism industry, I started a new job search and applied at AAA…you know, the map/emergency services organization that your parents belonged to?

In that interview, I got through all of the questions and was sailing along swimmingly…that is, until I got asked to produce my own AAA card.

“Um,” I said, fumbling around, “I don’t seem to have one.”

Game over.

And not surprisingly, shortly after that meeting concluded, I received the ubiquitous rejection letter…which I was expecting after seeing the interviewer’s eyebrows raise at my failure to produce an AAA membership card.

This lesson I learned (I won’t say how long ago this actually was) still holds true today, ironically.

If you really really really want to get into an organization very badly, it’s time to drink the proverbial Kool-Aid. Just saying that you want to work there isn’t enough. Employers are looking for clues that validate the candidate’s interest and genuine desire in that company.

Are you walking the walk as much as you are talking the talk?

A great way to show it is being involved in the social communities belonging to your target companies.

In an era where an easy Google search can yield all kinds of things about job candidates and most companies have some kind of social community, it’s in your best interest to be a part of that group if you really want to make the cut for being considered on the team.

Does the company have a Facebook page? Join it.

Do they have a Twitter account? Follow it.

Does the business have a LinkedIn group? Send a request to be considered part of it.

The same goes for any other social media forum or social community you can find.

We’re not talking cyber-stalking or gooey platitudes posted on a regular basis. Instead, this is all about being engaged and a part of that company’s social community; that helps make the case that you are already a culture fit.

Most decision makers know that the best product champions are the top customers. Why not convert your affinity/loyalty into brand ambassadorship?

You don’t have to go as far as some of the folks working at NIKE, who have tattooed the iconic “swoosh” on their bodies, but if you want a little extra job candidacy mojo, you really need to think about how you can show enthusiasm and excitement over that company’s brand or the company in general.

And that alone can put you over the top as a preferred candidate at your target company. Something to think about!

Dawn Rasmussen, CMP, is a Certified Advanced Résumé Writer and the president of Portland, Ore.-based Pathfinder Writing and Career Services. Clients from across the United States and Canada and from all career levels have benefited from Dawn’s highly-focused and results-oriented résumé, cover letter, and job search coaching services. Many professional groups as well as colleges and universities have appreciated the insights and expertise she shares during presentations on career management topics, and she is a frequently requested national speaker as a result.

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