Social Media Profiles
One of the harshest realities of job seeking today and managing one’s career is that embracing technology is becoming an absolute. Those that refuse to risk becoming part of the digital divide and are regarded by a growing number of companies as obsolete. Technology is driving a lot of workplace innovations, and by not embracing social media, sends a strong message to potential employers that there is a skill disconnect.
In short: If you aren’t out there, they can’t find you. Or even worse, if you don’t show up in search results, companies could interpret this to mean that you are a “nobody” who doesn’t even pop up on the radar screen.
With these rules of thumb in mind, it has become a necessity to build online social media profiles in order to register a “hit” or “ping” on employer searches.
There are multiple resources out there on all the steps involved in building effective and robust online profiles… but the key is that you absolutely NEED to get on there. LinkedIn, Facebook, Twitter, Blogs, and Google+ are all great places to start. This will help you formulate an online career management strategy and put it into action.
Take the time to learn the platforms, fill them out completely, and keep them updated. It’s not as time consuming as you think… it will be initially a big investment, but once you get the set-up complete, you’ll usually only need to post quick updates on a regular basis.
Dawn Rasmussen, CMP, is a Certified Advanced Résumé Writer and the president of Portland, Ore-based Pathfinder Writing and Career Services. Clients from across the United States and Canada and from all career levels have benefited from Dawn’s highly-focused and results-oriented résumé, cover letter, and job search coaching services. Many professional groups as well as colleges and universities have appreciated the insights and expertise she shares during presentations on career management topics, and she is a frequently requested national speaker as a result.