Regional Sales Manager – West
ABOUT OWL’S BREW
Owl's Brew is an award-winning, female-founded beverage brand crafting boozy teas, hard seltzers, and canned cocktails made with clean, real ingredients. Co-founded by certified tea sommelier Jennie Ripps, our beverages are handcrafted with freshly brewed organic teas, botanicals, and real fruit juice—100% gluten-free, vegan, and free from fake sugars or artificial additives. We are dedicated to delivering elevated, refreshing, modern drinks for health-conscious consumers.
POSITION OVERVIEW
- Job Title: Regional Sales Manager – West
- Department: Sales
- Reports To: VP of Sales
- Location: Western United States (Remote / Field-Based)
- Employment Type: Full-Time, Exempt
- Travel Requirement: Extensive travel throughout the Western U.S.
CRITICAL LOCATION REQUIREMENT:
Candidates MUST be currently based within the Western United States (e.g., CA, WA, OR, NV, AZ, CO, UT, ID, MT, WY, NM). Candidates residing outside of the Western U.S. region will not be considered for this role.
POSITION SUMMARY
The Regional Sales Manager – West leads sales execution across the Western United States, with direct responsibility for distributor relationships, field sales team development, and delivery of volume, distribution, and profitability targets. This role reports to the VP of Sales and serves as the primary regional link between Owl's Brew, its distributor partners, and key retail and on-premise accounts.
This is an ideal opportunity for an experienced beverage alcohol sales leader who thrives in a fast-paced, high-growth, entrepreneurial environment and is energized by building lasting partnerships that drive brand growth in the market.
KEY RESPONSIBILITIES
- Regional Strategy: Develop and lead the regional sales strategy for the Western U.S., translating national goals into actionable regional and market-level plans.
- Distributor Management: Manage day-to-day distributor performance, including business planning, forecasting, execution tracking, and regular business reviews with distributor leadership.
- Team Leadership: Recruit, hire, coach, and develop a high-performing team of Field Sales Managers and market-level sales personnel.
- KPI Execution: Own and deliver against core KPIs, including depletion growth, points of distribution, velocity, display execution, new account acquisition, and chain compliance.
- Data Analysis: Analyze regional sales data and market trends to identify opportunities and risks, and develop targeted action plans to close performance gaps.
- Account Relationships: Cultivate and maintain strong relationships with distributor leadership, key retail chains, and on-premise accounts across the region.
- Cross-Functional Collaboration: Partner cross-functionally with marketing, operations, finance, and executive leadership to align regional execution with broader company initiatives.
- Budget Management: Manage the regional budget, including travel and promotional investment, ensuring spend delivers strong return on investment.
- Brand Representation: Represent Owl's Brew at distributor meetings, trade shows, and market rides, acting as a brand ambassador in the field.
- Reporting: Provide regular, accurate reporting on regional performance, market conditions, and competitive activity to senior leadership.
QUALIFICATIONS & EXPERIENCE
- Location: Must currently reside within the Western United States.
- Industry Experience: 5+ years of progressive sales leadership experience within the beverage alcohol industry.
- Distributor Track Record: Proven experience managing distributor relationships and driving performance through distributor networks.
- Leadership Success: Demonstrated success building, leading, and developing high-performing field sales teams.
- Analytical Skills: Strong analytical skills, with the ability to translate sales data into clear, actionable plans.
- Communication: Excellent verbal and written communication skills, with the ability to influence at all levels, from field reps to distributor executives.
- Mindset: Goal-oriented mindset with a consistent track record of meeting or exceeding sales objectives.
- Adaptability: Comfortable operating with autonomy in a fast-paced, entrepreneurial, high-growth environment.
- Travel & Requirements: Willingness and ability to travel extensively throughout the Western U.S. (including overnight and weekend travel as needed), valid driver's license, and clean driving record.
- Education: Bachelor's degree preferred or equivalent professional experience.
SUCCESS PROFILE
The ideal candidate is results-driven, accountable, collaborative, and adaptable. They are data-driven in their approach to decision-making, passionate about building brands, and motivated by the opportunity to make a visible impact in a growing organization.
PHYSICAL REQUIREMENTS & WORK ENVIRONMENT
- Ability to travel by car and air throughout the assigned region on a frequent basis.
- Ability to lift and carry promotional and point-of-sale materials up to 25 lbs. as needed.
- Work is performed primarily in the field, including distributor locations, retail accounts, and on-premise establishments.
EQUAL OPPORTUNITY EMPLOYER
Owl's Brew is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.
