Market & Brand Manager – New York

Company: Wolf Hound Nitro

Location: New York City / New York State

Position: Full-Time

Reports To: CEO

Base Salary: $75,000 + Performance Bonus

Benefits: Medical Benefits + Approved Sales & Travel Expenses

About Wolf Hound Nitro

Wolf Hound Nitro is building America’s Nitro Beer Company.

We believe there is significant room for growth in the nitro beer category, and our goal is to build an American beer company dedicated to bringing great nitro beer to more drinkers, accounts and markets across the country.

As Wolf Hound expands throughout New York and the Northeast, we’re looking for someone who wants the opportunity to help build the company alongside us.

The Position

Wolf Hound Nitro is seeking a Market & Brand Manager – New York to lead our day-to-day sales and brand-building efforts across New York State, with a heavy concentration on New York City.

This is a hands-on position combining sales, distributor management and brand development.

The Market & Brand Manager will work directly with the CEO and our distributor partners to grow both on-premise and off-premise business, develop new accounts, increase velocity within existing accounts and execute Wolf Hound’s overall sales strategy.

While New York will be the primary responsibility, the position may also support additional Northeast territories as Wolf Hound continues to expand.

Responsibilities

Sales & Account Development

• Drive sales throughout NYC and New York State across both on-premise and off-premise channels
• Prospect, present, sample and close new accounts
• Develop relationships with bars, restaurants, retailers, chains, buyers and beverage directors
• Maintain and grow existing accounts through regular market visits and follow-up
• Increase product velocity, reorders and permanent placements
• Identify and pursue key-account and chain opportunities
• Execute tastings, promotions, events, displays and other market programs
• Achieve established monthly, quarterly and annual sales goals

Distributor Management

• Develop strong relationships with distributor management, brand managers, sales managers and sales representatives
• Conduct regular distributor ride-withs and market work
• Present Wolf Hound products and priorities at distributor sales meetings
• Train and educate distributor sales teams on the Wolf Hound portfolio and brand story
• Establish distributor priorities and follow up on execution
• Monitor distributor inventory, depletions, placements and market performance
• Identify areas of opportunity and work with distributor partners to develop plans for growth
• Prepare for, attend and present at Annual Business Plan meetings with multiple distributor partners

Sales Management & Reporting

• Maintain accurate account pipelines and sales activity through company CRM and sales-support systems
• Track depletions, revenue, distribution, placements, velocity and reorder activity
• Provide regular sales forecasts, market updates and performance reports directly to the CEO
• Use sales data to identify opportunities and areas requiring additional attention
• Manage multiple distributor relationships and market priorities simultaneously
• Develop corrective plans when sales performance falls behind established goals

Brand Development

• Become an expert on Wolf Hound Nitro, our products, positioning and the nitro beer category
• Represent Wolf Hound professionally in the market
• Ensure strong execution of the brand at both on-premise and off-premise accounts
• Support product launches and expansion into new markets
• Represent Wolf Hound at tastings, festivals, trade events and industry functions
• Provide leadership with regular feedback on competitors, customers and market trends

Budget Management

• Manage an approved territory sales and expense budget
• Submit expenses accurately and on time
• Evaluate the effectiveness of sales programs, promotions and market investments
• Responsibly manage company resources while pursuing growth opportunities

Qualifications

• 3–5 years of beverage alcohol sales experience preferred, ideally within beer
• Strong knowledge and experience within the New York City beverage market
• Experience selling to both on-premise and off-premise accounts
• Experience working directly with beverage distributors and distributor sales teams
• Demonstrated ability to develop new accounts and grow existing business
• Existing relationships within the NYC beverage industry strongly preferred
• Experience with CRM, depletion reporting and beverage-industry sales-support systems
• Familiarity with VIP, KARMA, Lilypad, Encompass or similar platforms is a plus
• Strong presentation, communication and relationship-building skills
• Comfortable analyzing sales data and being held accountable to measurable goals
• Highly organized with strong follow-through
• Ability to operate independently in the market
• Valid driver's license and reliable transportation
• Ability and willingness to travel throughout New York State and other Northeast markets as needed

Who We're Looking For

We are looking for someone who combines hustle with discipline.

Someone who can spend one day walking New York City opening accounts and the next sitting across the table from distributor leadership discussing depletions, programming, goals and the future of the business.

Someone who understands that getting a placement isn't enough. The product needs to sell, reorder and become part of the account.

Most importantly, we're looking for someone who wants to grow.

This is not intended to be the same job three years from now.

As Wolf Hound expands, we expect the right person to take on additional markets, increased responsibility and the opportunity to grow into regional and ultimately national sales leadership.

Compensation

Base Salary: $75,000 annually

Performance Bonus: Opportunity to earn additional compensation based on established sales and market-development goals.

Wolf Hound also provides:

• Medical benefits
• Approved sales expenses
• Mileage and approved travel expenses
• Company sales tools and support

How Success Will Be Measured

Success will be measured through a combination of:

• Revenue and depletion growth
• New on-premise and off-premise distribution
• Draft placements
• Account velocity and reorder rates
• Key-account and chain wins
• Account retention
• Distributor execution
• Achievement of monthly, quarterly and annual sales targets
• Successful development of new markets
• Effective management of the territory expense budget

If you know the New York beverage business, know how to sell, understand how to work with distributors and are looking for an opportunity to help build something from the ground up, we want to hear from you.

Wolf Hound Nitro

America’s Nitro Beer.

Gather-A-Round.