On-Premise Sales Representative
Company: Alamo Beer Company
Location: San Antonio, TX
Reports to: CEO
Employment Type: Full Time
Why This Role Exists
The On-Premise Sales Representative owns Alamo's presence in the bars, restaurants, music venues, hotels, and hospitality groups that shape how San Antonio drinks. This role exists to win new draft and package placements, keep them, and turn them into repeat orders through relationships, consistency, and follow-through.
How This Role Lives the Culture Code
• Lead with integrity: You prioritize honesty and quality in every account, every pour, and every promise.
• Work the Standard: You follow the account standard: fresh beer, clean lines, correct glassware, and accurate paperwork.
• Solve the Problem: When a tap goes dry or a placement slips, you find the root cause and fix it for good.
• Act with Intent: You prospect, follow up, and activate without waiting to be told.
• Build the Environment: You build routines, account plans, and clarity that help the team and distributor partners succeed.
What You'll Be Doing
Win and Grow Accounts
• Identify, prioritize, and secure new draft and package placements in bars, restaurants, hotels, venues, and hospitality groups
• Grow sales in existing accounts through added SKUs, additional handles, seasonal rotations, and consistent follow-up
• Work with owners, beverage directors, and bar managers to earn tap handles and menu placement
Build Relationships and Educate Teams
• Become a trusted partner to owners, buyers, bartenders, and servers
• Lead staff trainings and tastings so account teams can confidently recommend and sell Alamo
• Execute tap takeovers, events, and promotions that drive trial and repeat purchase
Territory Ownership
• Plan weekly routes and account call cycles with discipline and accountability
• Work closely with distributor partners through joint sales calls, order coordination, and availability checks to drive pulls and placements
• Check draft quality and freshness, monitor inventory and reorder needs, and make sure accounts are represented properly
• Keep accurate account records, prospect pipelines, visit notes, and next steps
Feedback and Problem Solving
• Communicate market feedback, competitive activity, and supply challenges clearly and early
• Represent the voice of the customer internally
What Success Looks Like
• Consistent growth in On Premise placements, handles, and volume
• Strong distributor and account relationships
• Fresh, well-kept Alamo draft in the accounts you manage
• A territory that runs smoothly
• Accounts that trust you and the Alamo brand
What We're Looking For
• 2+ years of On-Premise beverage sales, distributor sales, or hospitality experience preferred
• Working knowledge of how bars and restaurants buy, price, and program beer
• Confidence presenting product, leading tastings, and asking for the business
• Self-directed, organized, and disciplined, with comfort being accountable for results
• Comfort using CRM tools, spreadsheets, and sales reports
• Knowledge of San Antonio's hospitality community and neighborhoods is a plus
• Availability for regular evening and occasional weekend work aligned with customer needs
• Valid driver's license and reliable transportation
• Ability to lift and move kegs, cases, and event equipment as needed
• Someone who takes pride in representing the brand the right way
Compensation
Base salary $48,000 to $50,000 plus a bonus of up to 25% of base.
Benefits
• 401(k) matching
• Health insurance
• Vision insurance
• Dental insurance
• Paid time off
• Beer allowance
About Us
At Alamo Beer Company, we remain committed to brewing experiences that reflect our heritage, our city, and our community. Our beers and our people are confident, bold, unrestrained, and true to themselves. We believe strong performance comes from clear standards, good systems, and creating the environment for people to succeed. If you take pride in your work, act with intent, and want to help build something durable, Alamo is the place.
